I am looking out my window in Rimini at my hotel balcony and can see and smell the Adriatic a block away. I am here finally, it is nearly 24 hours in real time since I left the offices of Rubicon. There is a Pizzeria tipico near here with good margherita pizza so I hear; I will follow my nose. Tomorrow we set up our booth for the Festival, where we will be sampling bakery confections including gourmet marshmallows and Rubicon’s new product—Cocoaberries, a lower calorie dark chocolate covered berry meringue.
We were invited to participate in the Good Food Pavilion, where organizations from around the globe gather to display the results of social enterprises including those produced at places like Fifteen (Jaime Oliver’s social enterprise which trains at-risk youth in culinary arts in an on-the-job restaurant) and organizations looking for alternatives to drug crops in Afghanistan (from poppy to Saffron and teas), Columbia (from coca to cacao), Thailand (from marijuana to macadamia nuts) and even Roots of Peace, a US nonprofit dedicated to eradicating landmines worldwide and rehabilitating the land to make it productive once more. Rubicon was in good company.
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