New Role and Paths for Social Innovation in New Orleans

Read Nick Marinello's article about how New Foundry's CEO, Rick Aubry, is developing new paths for Social Innovation in New Orleans in his new role as Tulane’s first Assistant Provost for Civic Engagement and Social Entrepreneurship.

Adventures in Social Entrepreneurship, week one: pulling all the pieces together

Hi everyone. My name is Michelle Klahr and I’m an MBA student at the Stanford Graduate School of Business. I’m spending this summer in between the two years of my MBA program working as an intern at New Foundry Ventures. Specifically I’m dedicated to the operations of Get Cooking!, New Foundry’s newest venture. Get Cooking! is a social enterprise dedicated to helping low-income families living in food deserts make healthy eating simple, affordable, and fun in order to lower rates of obesity and diet-related diseases, and improve overall well-being. To do this, Get Cooking! operates cooking clubs where community members meet with a chef to prepare and purchase nutritious, ready-to-cook, low-cost meals for their families in a community kitchen pre-stocked with fresh and healthy foods. New Foundry partnered with two inspirational organizations in West Oakland, LifeLong Medical Care and People’s Grocery to launch an eight-week pilot in West Oakland this past March. After the success of the first pilot, the partner team launched a second pilot, also in West Oakland, on Tuesday June 28th. Besides coordinating many of the behind-the-scenes logistics of this second pilot, I’ll also be spending the summer sharing an on-the-ground perspective with you on my experiences. What does it really take to launch a social venture? And what are some unforeseen challenges that come up along the way? Each week I’ll report back with an update on the pilot’s progress and my reactions. I hope you enjoy the journey.

Getting ready for the first session required a tremendous amount of preparation and a lot of hands-on work. I spent the two weeks leading up to our first session proofreading, printing, and collating curriculum, sorting through crates of cooking equipment, generating shopping lists for our chefs, and creating minute-by-minute schedules to help us squeeze a ton of content into just two hours. Our partners and chefs also worked like crazy: diligently pricing out each meal and snack recipe, doubling down on marketing and recruiting participants, creating binders to house all the materials, and more.

The resulting first session was by and large a success. We managed to get through everything in time: introductions, snacks (this week: a Kale Waldorf Salad), the ground rules, curriculum, cooking, cleanup, and the setting of individual food goals for the coming week (including cutting down on salt and eating vegetables). We had great participants that are really excited about the course including Chantelle who just learned that kale can be eaten raw and Josephine who has never known how to cook anything (self-described as “a woman who doesn’t own any pots and pans”). And the food, both the Kale Salad and the main dish: “Grits & Greens,” turned out great, although we didn’t get to sample the grits because the Get Cooking! model involves the participants taking the meals home to share with their families.

(Photo: Chef Christy shows Destiny how to sauté the greens)

Despite the success of the first class, I continue to be awed by the sheer amount of effort that these classes involve. The dedication of New Foundry, LifeLong, and People’s Grocery to this effort is outstanding. Today, there are four or five of us working hard to bring each class to life. This is not a sustainable approach, so we are continuing to test and refine to figure out a model that can be financially sustainable and replicated in multiple communities. One of the key lessons I’ve learned from taking a class at Stanford’s design school is that you can’t be precious with your prototypes, meaning, if you have an idea, go out and test it, even if it’s not perfect. I appreciate that, as a New Foundry intern, I get to be apart of such informative testing of an intriguing concept.

(Photo: Chantelle H. and Josephine R. package their Grits + Greens meals)

Stay tuned for an update on Week Two, when we’ll cook Chicken Enchiladas and learn about whole versus processed foods…

Get Cooking!: a Collaboration between New Foundry Ventures, People’s Grocery, and Lifelong Medical Care

We believe healthy food should be available to all, regardless of income. We also believe that cooking healthy food for and with our families has become a lost skill in today’s fast paced world. Cooking healthy food at home seems too expensive or takes too much time or isn’t convenient. But, these things do not have to be true. Cooking healthy food can be cheap. It can be quick. It can be convenient. We also believe there is a strong link between food and our health and the health of our community.

With these thoughts in mind, we developed a new venture – Get Cooking! It is a community cooking club where folks come together to prepare and assemble ready-to-cook meals for the week while they learn some basic cooking skills with a chef who will also share important information about health, nutrition, and food justice. Get Cooking! is intended to be a practical and fun way to help busy folks with limited access to healthy foods get a healthy, affordable meal on the dinner table – fast!

We are excited to be partnering with two amazing organizations – People’s Grocery and LifeLong Medical Care – to pilot Get Cooking! in West Oakland in March 2011.

If you are interested in learing more about our venture, seeing how you could contribute, or if you are a West Oakland resident interested in participating, please contact Kari Ness Riedel at kari@newfoundryventures.org.

Small Dollar Lending Receiving Federal Support

By Josh Engle, Summer Associate and MBA Candidate at Northwestern University

The inclusion of a loan-loss-reserve provision in the recently passed Dodd-Frank Wall Street Reform and Consumer Protection Act signifies increasing federal-level interest in small-dollar lending. These loans, unsecured and under $2,500, offer low- to moderate-income individuals a safe alternative to predatory lending. The still undetermined amount of funds will provide lenders with bandwidth to begin or expand small-dollar programs. It will be particularly useful to smaller community development financial institutions that will only have to put up an equivalent of 50 percent of the distributed dollars

Additionally, the legislation authorizes technical assistance grants that will help organizations get their staff and technology up to speed while demonstration grants will focus on small-dollar alternatives bundled with financial literacy and education.

Meanwhile, the FDIC just wrapped up its small-dollar loan pilot and will be focusing on technology and guarantees from this point forward. This shift reflects a mood of supporting the marketplace mechanisms that are nearly ready to provide access to under or unbanked people.

The federal environment seems to be moving quickly in the direction of supporting small-dollar lending and Emerge Workplace Solutions, Inc., New Foundry Venture’s first portfolio company, is well positioned to help lending institutions take advantage of this trend with its integrated technology and education platform. Through lining up employer partnerships and facilitating the loan, repayment, and education process for lenders, Emerge strives to make it as easy as possible for financial institutions to grow their small-dollar loan programs.

GETS Energy Services Launches!

In our work to create social businesses that address significant problems in the U.S. we both create businesses ourselves (such as Emerge Loans) and we also work with community partners to find the best business models for creating a scalable solution. At New Foundry Ventures we are fortunate to work with many great partners in creating and scaling social enterprises. One of those partners is Rising Sun Energy Center, a Bay Area nonprofit with whom we have been working with this past year to help create an energy efficiency social enterprise. Rising Sun is now ready to launch the fruits of our collective efforts as a new social business. Here is some information about this exciting project!!

Please join us in celebrating the launch of GETS Energy Services, the pilot model of our Energy Efficiency Enterprise! We are excited to be piloting an enterprise in the energy efficiency space as we see this business model as a viable and sustainable social enterprise that can be replicated across the country (learn more).

GETS Energy Services is a triple bottom-line social venture that provides subsidized energy upgrade services to moderate-income residents in Berkeley and Richmond, California, while also providing transitional employment to graduates of Rising Sun's GETS (Green Energy Training Services) workforce development program. The workforce development program is a part of RichmondBUILD, an organization that seeks to meet the particular job training and support needs of Richmond residents, 40 percent of whom live in public housing and 30-40 percent of whom have a history with the criminal justice system. RichmondBUILD's goal is to provide job skills to people between the ages of 17-35 who are facing barriers to employment.

Our Partnership
In partnership with Rising Sun Energy Center, a Berkeley-based nonprofit, New Foundry Ventures is building on the growing market demand for home retrofits and the$625 million the government has already invested in green job training. This venture uniquely addresses the need for transitional jobs, hands on experience, and a more supportive work environment for green jobs graduates in the energy efficiency space.

Rather thanduplicate efforts, our two organizations decided to collaborate in early 2010 when we realized we were both working on an energy efficiency social enterprise that could be replicated in multiple communities. This partnership combines our proven ability to create successful and sustainable social enterprises and Rising Sun's expertise as a leading green workforce development and energy retrofit services organization, with over 15 years of green jobs training experience. This pilot will help us refine our Energy Efficiency Enterprise model and develop a turnkey 'business plan in a box' that can easily be replicated in other communities. We will then work with

Rising Sun to begin scaling this model through partnerships with other organizations across the U.S.

GETS Energy Services enterprise sets out to achieve three goals: improve moderate-income homeowners’ quality of life by lowering utility bills and making their home more comfortable, healthy, durable, and energy efficient; provide qualified graduates of Rising Sun’s GETS (Green Energy Training Services) with their first experience working in the green sector; and finally to reduce CO2 emissions.

How You Can Get Involved

Want to help create jobs in the green sector, help moderate-income homeowners reduce their energy bills, and help reduce CO2 emissions from the atmosphere - then call us about how we can help you start your own energy efficiency enterprise!

To learn more about GETS Energy Services, and determine if you or your friends can potentially benefit from its services, please contact Rising Sun at 510-655-1501 extension 17 or visit the website.

Stay in touch with us during this exciting stage of our development by following us on Twitter @GETS_ES and @newfoundry, and on Facebook at GETS Energy Services and New Foundry.

Greening Our World, One Job At A Time

By Ashima Sukhdev, Summer Associate and Junior at University of Pennsylvania

The term “green collar economy” first made a lasting impact on me when I heard Van Jones speak at Penn during my freshman year. Van Jones, who has been known as the green jobs czar, is an environmental and human rights activist who served as the green jobs advisor in the Obama White House in 2009. He champions the idea that we can solve the two greatest challenges facing us today, the environment and unemployment, with one solution known as the green collar revolution. He’s not the lone voice that supports this idea either.

For those of you less familiar with all this terminology, the green collar economy refers to the creation of jobs that solve both socioeconomic inequality and environmental problems. Green jobs offer the opportunity to create thousands of low- to medium-skill jobs for the unemployed and under-skilled that help solve a number of environmental problems. For example, insulating old homes and buildings to conserve energy, installing renewable energy sources, waste management programs, urban gardening projects, etc. These are all local jobs that can't be exported, and that can provide real opportunities for the worst off groups (such as urban youth) to acquire skills, professional experience, and to become a part of the community again. Hearing Van Jones speak on this simple and powerful idea ignited a desire to figure out how this could work on a national, and international, scale – and whether it would indeed be successful. It was to my delight that I ended up working with a social enterprise heavily involved in the green economy just two summers later.

A Green Jobs Field Trip

A few weeks ago a group of us from New Foundry Ventures (previously known as Rubicon National Social Innovations), arrived in the City of Richmond for a field trip to see this green collar economy in action.

The US government has already invested approximately $625 million in green jobs training. One of the many programs that has benefited from this funding is that of RichmondBUILD, the site that we were visiting that day. The RichmondBUILD Pre-apprenticeship Construction Skills and Green Jobs Training Academy was developed to create employment and career opportunities in construction for Richmond residents aged 17-35 who face barriers to employment. RichmondBUILD has crafted its free training programs to meet the particular job training and support needs of Richmond residents, 40% of whom live in public housing and 30-40% of whom have a history with the criminal justice system.

The Green Energy Training Services (GETS) workforce development program is an optional energy efficiency training module that participants of RichmondBUILD can apply to participate in. Some of the participants of the GETS workforce program will go on to work for GETS Energy Services (the Energy Efficiency Enterprise that NFV and Rising Sun have launched), and some will go on to work for other energy efficiency retrofit companies. This is a perfect example of an industry helping to create “green jobs” in an urban community that needs them badly. The GETS program provides a particularly supportive training atmosphere for those who are perhaps seeking their first stable job to escape the traps of inner-city life or trying to get back into employment after long periods of economic stagnancy.

While at the RichmondBUILD site, we were able to sit-in on one of the energy efficiency training classes (most of which was far beyond my comprehension!), a large class of about 30 students from a variety of backgrounds. We also walked around the “mock house” which has been built in their warehouse where the green jobs trainees are able to gain experience and practice their newfound skills. Our tour of the site was conducted by Ramon, a graduate of the Green Energy Training Services Program. Ramon was clearly a wonderful mentor for the current students, and a perfect example of someone from the Richmond community who had clearly benefited from the training program. Having come from a rough background himself, he explained to us the impact such a training program and stable employment can have on an urban youth who needs guidance and a path to avoid getting involved in drugs, violence, and crime. What struck me most was Ramon’s awareness of the larger environmental movement he was a part of. He spoke of the importance of energy efficiency, and how exciting it was to know that he was involved in the process of reducing CO2 emissions in the residential sector. The visit re-instilled the sense of excitement I’d felt for the green jobs movement when I’d heard Van Jones speak, and I returned to my desk at the office reminded of the importance of the work I was doing.

Our Sweet Home Hub SoMa: A Haven for Social Innovators

By Ashima Sukhdev, Summer Associate and Junior at University of Pennsylvania

Rubicon National. SOCAP. Reach Global. Adaptive Edge. SustainAbility. Acumen Fund. Kiva. Triple Pundit. Mercy Corps. Feel Good. Change.org . Singularity Institute. Benetech. Numi Tea. Equal Exchange. Good Capital. Architecture for Humanity. Terrapass. Investors Circle. B Lab. Green Chamber. Alter Eco. Better World Telecom.

Sound like a list of some of the nation’s most exciting green ventures, social enterprises, and development organizations?

That list is just my average day at work.

One of the many fascinating aspects of my summer here in San Francisco has been the office space where New Foundry Ventures is located. New Foundry Ventures' office can be found in a small nook in The Hub: Bay Area – a collaborative workspace located in the SoMa district of San Francisco. The above mentioned are some of the many organizations that we share the space with on any given day.

Aptly labeled “where change goes to work,” the Hub seeks to bring together and engage social enterprises, socially-minded organizations and individuals who dabble in similar ventures. The Hub’s network extends across 5 countries and 24 cities, with work spaces such as the one I spend my week in located all over the world. Members can either choose to have a private office (such as the one New Foundry Ventures occupies) or general membership to the common area.

When my mentor emailed us with the details of the new workspace that they would be moving into, I wasn’t entirely sure what to expect. The idea seemed riveting, but what did this place look like? What did it feel like to work somewhere like this? Examining the floor map from various angles and scouring the website provided no preparation for the first day.

Firstly, everything is on wheels. Furniture exists to encourage the synergy of the place. You can write on walls in the meeting rooms. The décor is expectedly on the natural, woody side; my favorite is the conference table that is essentially a tree trunk with a piece of glass on top. There’s a “nest” (literally – you have to climb up a ladder to get to it) with bean bags, cushions and blankets for impromptu meetings and brainstorming sessions. Free flowing fair trade (obviously) coffee and tea are available to re-energize the weary entrepreneurial mind. As a visitor very insightfully exclaimed as she walked into the space – “Is this a library for adults!?”.

And it seems like it. Except this library is filled to the brim with global thought leaders, with a common aim to change the world. While the Hub is still experiencing a few growing pains (Hub SoMa can still be considered a toddler in comparison to the rest, at only 12 weeks), this place holds promise. The extent of the collaboration in the first few weeks was basic: what item should each of us bring to contribute to the group’s “Sexy Salad” Thursday lunches. Now, however, as members are beginning to get familiar with each other, the real synergies coming out of this space are obvious. Members reach out to each other for help both formally and informally: from legal services to logo advice. They learn about new opportunities through each other, and continue to broaden their networks. At night, the Hub transforms into a host space for events, and members (myself included) are beginning to experience the benefits of being able to attend events such as “Social Enterprise from Scratch”, “The Kiva Social” and the “Unreasonable Institute’s West Coast Pitch Fest” without really stepping away from their desks.

A seasoned “Hubber” now, I do wonder what it’ll be like having to adjust back to cubicles, white walls and an office full of people working for the same organization as me. In the mean time, the Hub Bay Area makes my 9 to 5 just that bit more exhilarating.

See the Fast Company photo (above) and read their feature article on Hub Soma.